Advisory · Sell-side M&A
Most of the price is set before a buyer sees the book.
A sale is a process, not a listing. We prepare the business, design the buyer universe, manage the process, and stay through the obligations that survive closing, for founders and families selling once, and for sponsors selling on a schedule.

Capabilities
What a sell-side mandate covers.
The mandate is scoped to the outcome you want, not to a template. Four of these five paths begin the same way, with preparation, and diverge at the point where the buyer universe is set.
Strategic sale
A full process to strategic and financial buyers, structured to keep more than one credible bidder live through final bids. Used where the business is clean, contracted, and can carry broad exposure.
Targeted process
A curated approach to a named list of counterparties, each cleared with you before contact. Used where confidentiality, customer concentration, or a complicated story makes broad exposure the wrong risk.
Management buyout
Sales to the existing management team, including rollover and management-led recapitalizations. The conflict is flagged at the outset and process control stays independent of the bidding group.
Carve-outs and divestitures
Separation of a division, product line, or asset from the parent, including the standalone financials, transitional services, and shared-cost allocations a buyer will test.
Strategic alternatives review
Work that precedes a decision to sell: a sale compared against a recapitalization, a minority sale, a debt solution, or holding. Sometimes the answer is that this is not the year.
Doctrine
Four things govern how a process is run.
Not house preference. These are the conclusions the evidence supports, and they decide what happens in the weeks that actually move the number.
Preparation determines price
Most of the value in a sale is created in the quarters before the process, not during it. A risk you surface and evidence is a discount avoided; the same risk found by the buyer's quality-of-earnings review is a retrade. Diligence findings account for nearly half of failed mid-market processes, which is the argument for spending the money early rather than defending a number later.
Competitive tension is the engine
The one thing that moves a buyer is another buyer, and the second bidder sets the price. Processes are built to keep more than one credible party live for as long as the situation allows. A process that narrows to a single bidder has given up its leverage, and the bidder usually understands that before the seller does.
Momentum is not speed
Time kills deals. Findings accumulate and conviction decays the longer a process runs. The answer is a published calendar with dates that hold, not a compressed one. It also means saying when to wait: launching before the earnings work is finished, or into a market moving against the asset, is slower than starting later.
Waiting has a price, and it is now visible
Preparing before you launch is not the same as postponing the decision to launch. There are 13,509 US sponsor-owned companies waiting to be sold, a count that rose again last quarter, and they clear into the same buyer universe you will sell into. The owners who go early meet less crowding.
Process
Four phases, run in the same order every time.
The nine-phase mandate lifecycle applies to every engagement. What follows is how those phases group on a sell-side process. Each phase has deliverables that must exist before the next one starts; a phase that is skipped resurfaces later as a retrade.
Phase 01
Preparation
Building the asset before the market sees it. Earnings are normalized into a documented add-back bridge and tested by a vendor quality-of-earnings review; the concentration and key-person stories are fixed or evidenced rather than deferred to the data room. Customer concentration above roughly a third of revenue is the most common single reason a mid-market sale fails, and it is addressable here and nowhere later.
Deliverables
- Normalized EBITDA add-back bridge, with support
- Vendor quality-of-earnings review
- Driver-based operating model
- Customer cohort and concentration analysis
- Teaser: blind, one page
- Confidential information memorandum
- Management presentation
- Data room, built and indexed
Phase 02
Marketing
Controlled release to a buyer universe you have approved. The list is tiered by what each acquirer actually underwrites: financial buyers pricing standalone cash flow and leverage capacity against an eventual exit, strategics paying for capability they would otherwise build, platform acquirers valuing fit with something they already own. The calendar is published to bidders and the dates are enforced; a deadline that slips once stops working as a deadline.
Deliverables
- Buyer tiering and approved contact list
- Non-disclosure agreements and CIM release
- Indications of interest, compared on terms as well as price
- Initial bid procedures letter
- Management meetings with shortlisted counterparties
- Staged data-room access by tier
Phase 03
Diligence
Managing what the buyer verifies. Ten workstreams run in parallel, scored for readiness before the room opens and used as a coverage checklist while it is open, with disclosure staged to the stage of the process. The standard we work to is that confirmatory diligence turns up nothing we have not already found, evidenced, and priced.
Deliverables
- Ten-workstream readiness scorecard
- Single-channel question-and-answer log
- Staged disclosure protocol for sensitive data
- Clean-team arrangements where a competitor bids
- Issue tracker with mitigation and evidence
Phase 04
Close
Converting a bid into funds received. Leverage peaks at the letter of intent, so the economics and the structural terms are locked there rather than left to the definitive agreement. An LOI that leaves the working-capital peg or the earnout mechanics open is an invitation to retrade. Bids are judged on price and terms together: a higher headline attached to a weaker, more conditional contract is frequently the worse deal.
Deliverables
- Final bid procedures letter and bid comparison
- Letter of intent with the economics and the structure fixed
- Working-capital peg and net-debt bridge
- Escrow, indemnity, and insurance position
- Conditions-precedent tracker through signing and closing
- Post-close true-up and escrow administration
Execution
The numbers in our materials are the numbers in the record.
Every process includes earnings-quality assessment and full reconciliation of the numbers a buyer will test. We analyze complete data rooms, not samples.
Questions
What owners ask before they start.
Is my business too small for an investment bank?
Sometimes, and we will say so. Below a few million dollars of EBITDA a full process usually costs more in fees and disruption than it returns.
The question underneath size is whether competitive tension is available to you. Where a business has durable cash flow, contracted or repeatable revenue, and more than a handful of plausible acquirers, a run process usually pays for itself several times over in price and in terms. Where it has one obvious buyer and no alternative, a full process is expense and disruption without a return, and we will tell you that rather than take the mandate. That answer does not track size closely: a smaller business with four credible acquirers is a better process than a larger one with a single logical home.
Do I have to stay on after I sell?
That depends on the buyer, and it is negotiable. Financial buyers usually want continuity and will ask for a transition period, rollover equity, or both. Strategic buyers more often absorb the function and want a shorter handover.
How long you intend to stay is a decision made in preparation, not at the letter of intent, because it shapes the buyer list. If you want a clean exit, we weight the list toward acquirers who bring their own management or can absorb the business. If you want to keep operating with capital behind you, the list weights toward sponsors who back operators, and the negotiation turns to rollover terms, board composition, and the post-close operating control language that governs any earnout. In either case, the retention of the people below you is a separate question and usually the buyer's first one.
How do deals stay confidential?
By controlling what is released, to whom, and when. Buyers see a blind teaser first, the confidential information memorandum only under a non-disclosure agreement, and granular data only as finalists, behind further protections.
Every counterparty on the approach list is cleared with you before contact, which is how a targeted process protects a business whose customers or employees would react badly to the news. During the process, questions route through one channel and are answered in writing, so bidders cannot triangulate answers against each other. Where a competitor is bidding, competitively sensitive material, such as customer identities, pricing, margins, and forward plans, is segregated into a clean room accessible only to a clean team, aggregated or masked before anything moves to the main data room, and destroyed on instruction at the end of the process. We also plan the internal communication sequence with you before the first call goes out.
What happens after the LOI?
Confirmatory diligence, then definitive documents. The letter of intent fixes price and the structural terms, and exclusivity begins. The buyer now verifies what you represented. Most retrades start here, in findings that preparation should have surfaced first.
This is where deals die: roughly one in three signed letters of intent never closes, and renegotiation after exclusivity is granted is a recurring cause. Expect sixty to a hundred and twenty days from signed letter of intent to closing. The buyer's advisors work the ten diligence workstreams in parallel while counsel negotiates the purchase agreement, where the decisive sections are the conditions to closing, which say who is permitted to walk away and on what, and the indemnity: the basket, the cap, the survival period, and how much sits in escrow. Representation and warranty insurance is standard on mid-market transactions and materially shrinks that escrow. Between signing and closing sit the conditions precedent, principally regulatory clearance and the conversion of financing commitments into funded facilities. The mandate does not end at the wire: the working-capital true-up, the escrow release, and any earnout are administered afterward.
How long does a sale take?
Plan on nine to twelve months end to end for a middle-market process, and longer if the business is not sale-ready when we begin. Preparation is the variable; once a process launches, the sequence is predictable.
Preparation runs four to eight weeks for a business that is already in order, and considerably longer where earnings need normalizing, a concentration story needs work, or the financials have never been reviewed by a third party. From teaser to indications of interest is roughly three to five weeks; indications to a signed letter of intent, another four to eight; the letter of intent to closing, sixty to a hundred and twenty days. Pre-announcement diligence has lengthened materially over the past decade, so the four-to-six-month cycle owners remember from the 2010s is not the current baseline. What we hold to is the calendar, not the total: dates published to bidders and enforced, because a deadline that slips once stops being a deadline. A rushed launch is slower than a prepared one, and we would rather set that expectation at the first meeting than manage a disappointment at month seven.
Transaction credentials available upon request.
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